Our history

THE BEGINNING

In 2012, after several months of research, I made the decision that would change my entire life. I converted to Islam, al hamdoulilah. I didn't know about modesty. I was sure of my choice of religion, but I didn't intend to wear the hijab; I wanted to do anything but that! But I was so grateful that, as the days went by, practice, prayer, and finally modesty entered my heart. I wasn't ready, but two months later, I decided to obey Allah by putting on the headscarf that scared me so much. I didn't have the right clothes, and at the time, there were no hijabi shops in Montreal.

I was working as a store manager for major international brands. So I decided to take my courage in both hands and use my potential and experience to help young women like me dress modestly while maintaining their style. In 2014, Al Mastoura Shop was born.

WHY "MASTOURA"?

"Mastoura" means modestly covered. I first heard this word when I had just converted, and I thought it was so beautiful. When I had to find a name for my shop, it was the first one that came to mind. After 7 years, Al Mastoura Shop became La Mastoura.

MORE THAN A SHOP

I've always had this vision to help women, to bring them together and give them a voice. We are the first boutique in Montreal to create events for women only, in-store fashion shows, henna, hijab tutorials and stories, launches of other brands and more... This boutique is a safe space for "women empowerment"

OUR MISSION

Spreading modesty to all women who desire a modest and fashionable style. La Mastoura strives to offer you the most beautiful, high-quality hijabs, offering a range of colors and materials that will perfectly match your style. We also offer collections of chic and elegant clothing that will enhance your figure.